Cache Valley’s connection to Super Bowl LI

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Photo courtesy of Brett Jewkes

The North Logan native has watched the birth of football immortality and the death of the game’s infamous personalities time and time again, but only as an onlooker. He has experienced football’s grandest games and exuberant exhibitions, but only as a fan.

On Sunday, however, he will experience it as a member of a team.

“It’s all a bit surreal,” Jewkes said. “It really is a sight to behold and these are memories I won’t soon forget.”

Jewkes is the senior vice president and chief communications officer for the AMB Group, the parent company of the NFL’s Atlanta Falcons, a position in which he has held since November of 2015. On Sunday, his Falcons will take on the New England Patriots in the Super Bowl.

Certainly the bright lights and big stage are a far cry from Jewkes’ humble beginnings.

Jewkes graduated from Sky View, then attended Utah State for a semester before leaving on a 2-year LDS Church mission. Upon his return, Jewkes finished his education at BYU, where he received a bachelor’s degree in public relations.

“He’s just a kid from a small town,” said Carol Jewkes, Brett’s mother. “He’s worked hard his entire life and has obtained just about everything he has ever wanted. I can tell you, he is having the time of his life.”

But while the once small-town son won’t don shoulder pads and buckle a chin strap for Sunday’s game, the 48-year-old has had a busy week, nonetheless.

The Falcons flew into Houston, Super Bowl LI’s host city, last Sunday. On Monday, the team attended the event’s media day, for which reporters from across the country have an hour to barrage players and coaches alike with questions. Then on Wednesday, Jewkes and the Falcon’s owner, Arthur M. Blank, flew to New York City for a media tour with ABC’s Good Morning America, ESPN and CBS This Morning, among others.

While the national attention has been on the NFL’s big game, Jewkes has continued work behind the scenes on the AMB Group’s five other interests — the Atlanta Falcons Stadium Company — the developer of Mercedes-Benz Stadium; the PGA TOUR Superstore; Mountain Sky Guest Ranch; the Arthur M. Blank Family Foundation; and the Atlanta United, an MLS team that will hit the field for the first time in May.

“He’s a busy, busy man,” said Garth Jewkes, Brett’s father.

Jewkes has also continued to help coordinate several events that will help to showcase the brand-new Mercedes-Benz Stadium, which is slated for completion later this year.

Currently, the NCAA’s SEC Championship game will be played in the downtown Atlanta stadium in 2017, and will remain there until 2027. It will also be the host site of the 2020 NCAA men’s basketball Final Four tournament. Then, to top it all off, the venue will host the 2018 College Football Playoff National Championship and Super Bowl LIII in 2019.

“This is an exciting time for us and the city of Atlanta,” Jewkes said. “I’m proud to say that I played a role in helping to bring such great entertainment and publicity to this great city.”

Through all of this, Jewkes still finds time to coach his daughter’s soccer and softball teams; and he even makes an effort to call his parents at least once a week, while visiting Logan as frequently as his job will allow.

“He as a good a kid as I could’ve ask for,” Carol Jewkes said. “I couldn’t be prouder of him.”

“I had two parents that believed in me,” Jewkes said. “They’ve supported me through every aspect of my career. I couldn’t have gotten to where I am today without them.”

As for football’s big game, you won’t get a final score prediction out of Jewkes, but that’s not to say he doesn’t feel like his Falcons don’t have as good a chance as any.

For Jewkes personally, he’ll enjoy the momentary break from the hustle and bustle of the big week.